The Boomer’s Ultimate Guide to Social Media Marketing

Learn How to Navigate the Digital Highway

By Kalynn Amadio

The Boomer's Ultimate Guide to Social Media Marketing
Paperback ISBN: 978-1-938548-48-2 / 224 pages / $19.95
ePub ISBN: 978-1-938548-49-9 / $9.99
Kindle ASIN: TBD / $9.99
ePDF ISBN: 978-1-938548-50-5 / $9.99


• Written specifically for baby boomer entrepreneurs and small business owners
• Travel guide metaphor makes the book easy and enjoyable to follow
• Offers step-by-step instructions on how to set up on the most important social media venues


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OVERVIEWABOUT THE AUTHORCONTENTS

Overview

Are you a baby boomer business professional struggling to make sense of the new digital era? This book is a travel guide designed to teach you how to build a successful social media marketing strategy. You’ll learn that social media is a way to get in front of ideal prospects, to increase customer retention and loyalty, and to grow any business. It’s fun to use social media to build your business when you have the right guide showing you the way. Everything you need to know is here, organized strategically so you end up with a personalized M.A.P. [Marketing Action Plan] to follow. You’ll learn:

  • Which six social media websites you should be using
  • What to say and how to say it on social media sites to build a vibrant community that listens to your message
  • How to identify your ideal prospects and how to find them on social media sites
  • How to create and deliver content effectively
  • How to develop a social media marketing strategy that fits your lifestyle and goals
  • How to have fun on the journey while gaining mastery over the medium

Like a travel guide, the book gives you a good overview of the social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts, profiles, pages, images, and other detailed information relevant to each of the six destinations when you’re ready to begin your journey.

About the Author

Kalynn AmadioKalynn Amadio – The Boomer Gal – is an author, speaker, and engineer, helping entrepreneurs over 50 who struggle with technology and feel like digital dinosaurs. She personally guides you across the technology bridge into the 21st century so you can build a thriving business and vibrant life. She is the host of ACT LOCAL Marketing for Small Business podcast and The Boomer’s Ultimate Guide Podcast, both on iTunes. She is the author of “The Inner Entrepreneur,” a chapter in Messages that Matter by Jill Lublin.

Table of Contents

Preface: How This Book Is Organized
Introduction: Plan Your Trip

Part One: Discover Social Media

  • Highlights: Why Use Social Media
  • Best Of: How Smart Businesses Are Succeeding
  • Before You Leave: Navigating The Digital Highway
  • Itineraries: The Most Important Social Media Destinations

Part Two: Survival Guide

  • Understanding the Language of Social Media
  • Learning Social Media Etiquette
  • Transporting Content and Time Management
  • Managing Your Sharing Frequency and Measuring Success
  • How to Get the Most Out of This Book
  • All Aboard

Appendix A: Account Setup
Appendix B: Additional resources
References
Index
About the Author