Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences
By Jim Poage and Jennifer Poage
Paperback ISBN: 978-1-938548-39-0 / 247 pages / $24.95
ePub ISBN: 978-1-938548-40-6 / $11.99
Kindle ISBN: 978-1-938548-59-8 / $11.99
ePDF ISBN: 978-1-938548-41-3 / $11.99
• Shows how to add flair to products, services, and everyday work to increase sales and advance careers
• Only book on design aimed at individuals to help them add flair to their daily work
• Presents specific techniques that anyone can use to create a lasting impression with customers and colleagues
Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career.
What makes certain products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version? Why do some restaurants book out weeks in advance and create buzz among would-be patrons? How are certain employees able to energize their colleagues and elicit enthusiastic participation during meetings? What sets these notable products, services, and employees apart is their flair – their charm, panache, liveliness, and energy.
Flair shows how to add meaning and joy to your products, services, and everyday work. Employing principles and practices developed from interviews and research with design firms, artists, and business experts, the authors show that anyone can create inspiring flair – not only in products and services but in their own daily work – in reports, presentations, and meetings.
The benefits of flair for your company are an exceptional reputation, increased sales, and premium prices. For you, flair increases management’s appreciation of your work, enabling you to stand out and advance your career. And once you fully understand flair, you’ll see that creating it can be fun.
About the Authors
Jim Poage, Ph.D., is Founder/President of JLP Performance Consulting. His practice focuses on improving organization productivity and creating an emotional connection with customers. An expert on the interactions of technology and users, he has authored articles for business and technical journals and has spoken at numerous conferences. He holds a Ph.D. from Harvard University School of Engineering and an M.S. and B.S. in Electrical Engineering from Stanford. Jim lives in Cambridge, MA.
Jennifer Poage is a fashion designer working on her M.A. at the London College of Fashion. Formerly she was an apparel technical designer for Reebok and Adidas. She has a B.A. in Art History from Drew University, an A.A.S. in Fashion Studies from Parsons School of Design, and a Business Essentials Certificate from the University of North Carolina’s Kenan Flagler Business School. Jennifer lives in London, United Kingdom.
Table of Contents
Part 1: A Meaningful and Joyful Essence
1. Flair Sells
2. A Meaningful and Joyful Essence Makes Flair Easy
Part 2: Six Attributes of Effective Flair
3. Tell a Story
5. Create an Experience
6. Be Sincere
7. Embrace Excellence
8. Energize the User and Audience
Part 3: How to Add Effective Flair
9. Understand the Essence of Your Product, Service, or Everyday Work
10. Add Flair to Achieve the Meaningful and Joyful Essence
11. Validate that the Flair Excites
12. Integrate and Iterate Defining Essence, Adding Flair, and Validating Flair
Part 4: How to Create Flair and Have Fun
13. An Assemblage of Ways to Create Flair
14. Have Fun with Flair, and Let the Essence Help You
About the Authors
Flair does quite an unusual thing by introducing a new word to the management literature – one that is both useful and, thankfully, not too difficult to put into practice. Jim and Jennifer Poage have done a fine research job in presenting exemplars of using flair and how valuable flair proves to be in designing and promoting products and services as well as boosting sales and delighting customers. A very interesting book well worth the reader’s attention.
— LAURENCE PRUSAK, Consultant on knowledge management, former Executive Director of IBM’s Institute for Knowledge Management, author of numerous books, including Working Knowledge, Knowledge in Organizations, and What’s the Big Idea.
Success of our personal and professional communications with others depends upon capturing their attention and trust, and effective sharing of our ideas. The Poages describe a communication style – flair – that they show, through examples, has been successful in both inter-personal interactions and commercial campaigns. They identify key elements of effective flair and provide useful guideposts and practical examples to help the reader adopt this style. In future, I intend to employ flair in my personal and professional interactions.
— L. PATRICK (PAT) GAGE, former President of Wyeth Research and Genetics Institute; former CEO of PDL BioPharma; Board Chairman of several biotech companies; and consultant in biotech.
The concept and practice of “flair,” as creatively and informatively presented in the Poages’ new book, has given me a new perspective and a sense of confidence in how I will prepare my future urban economic presentations to both technical and non-technical audiences.
— STANLEY R. HOFFMAN, Urban Economist, President of Stanley R. Hoffman Associates, Inc.
Flair is to product and service as charisma to a person. A must read for anyone interested in interacting with others.
— YU-CHI (LARRY) HO, Professor Emeritus, Harvard University, School of Engineering and Applied Sciences
Flair is like chi. Chi is the energy force of life. Products need flair like people need chi!
— JOHN C.C. FAN, Chairman of the Board, CEO, and President of Kopin Corporation