The NICE Reboot

A Guide to Becoming a Better Female Entrepreneur

By Penina Rybak

The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur

Paperback ISBN: 978-1-938548-18-5 / 286 pages / $19.95
ePub ISBN: 978-1-938548-19-2 / $9.99
Kindle ASIN: B011SLXZXI / $9.99
ePDF ISBN: 978-1-938548-20-8 / $9.99

One of the few books written to inspire and help women to become entrepreneurs

Offers hundreds of tactics and links to more than 500 resources to help women be successful

Shows entrepreneurs how to use technology to grow their businesses

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Lack of confidence and fear of failure often hold women back from being entrepreneurs according to research by the Global Entrepreneurship Research Association. In The NICE Reboot, entrepreneur, consultant, and speaker Penina Rybak provides a self-help manual for today’s female entrepreneurs who are looking for practical help, who need to stay current, and who want to be more tech-savvy. Entrepreneurs who are also trying to juggle work, family, personal growth, and satisfaction with their lives.

This inspirational as well as practical book is geared for millennial generation entrepreneurs who need to learn about the economic trends affecting today’s start-up culture and for seasoned entrepreneurs who need to learn about current technological trends and how these trends affect marketing, productivity, and their success. Based on her extensive personal experience, Rybak reveals:

  • How and why women can and should join both the entrepreneurial and technology revolutions
  • The intellectual, psycho-social, and moral imperatives female entrepreneurs need to fulfill to orchestrate change and make a difference for future generations
  • How and why the iPad® is a game changer in the arsenal of female entrepreneurs, and how it can be used to help them forge a path to create innovative services/products

The book is filled with practical strategies to increase the reader’s business IQ and technology IQ, hyperlinks to dozens of helpful articles, examples and inspiring quotes from entrepreneurial thought leaders, and philosophical questions for entrepreneurs to consider. It’s a blueprint of best practices for female entrepreneurs to create disruptive innovation and orchestrate change.

Penina Rybak

Penina Rybak is the CEO of Socially Speaking LLC, a boutique educational technology consulting firm. In addition to being a startup entrepreneur, Penina is a licensed and practicing pediatric speech-language pathologist specializing in the treatment of autism and an Apple technology expert and iPad evangelist. She lectures nationally and internationally about customizing social communication strategies, integrating iOS apps into best practices in the workplace and in special education settings, and, most recently, on the topic of female entrepreneurship.

Penina has earned an MA from New York University, a Certificate of Clinical Competence for Speech-Language Pathologists from ASHA and is a licensed and certified Teacher of the Speech and Hearing Handicapped. She is also the director of The NICE Initiative for Female Entrepreneurship, whose mission is to promote women founders and startup endeavors, and bridge the gap between readiness to learn and actual performance. Over the past three years, Penina has deployed her Socially Speaking™ Social Skills Curriculum, Seminars, and iPad App, as well as her NICE Initiative Seminars.

Table of Contents

Penina’s Pointers
List of Figures

Chapter 1: Nice — Getting Started

  • Gardner’s Multiple Intelligences and Implications
  • What’s On Your Tombstone? Leaving a Legacy Behind
  • Mission Statement Guidelines and Online Resources
  • Business Plan Guidelines
  • Why Incorporate, and How To Do It Online
  • Tax Breaks for Entrepreneurs

Chapter 2: Informed — Getting Clients

  • The Power of a Theme Song: Inspiring Yourself and Others
  • The Power of Humor When Creating Your First Impression
  • Your Hook: Start with a Bang Using Video Clips
  • iOS Apps For Presentations: User-Friendly Slideshows
  • FAQ: What’s an Infographic?
  • iOS Apps For Entrepreneurial Presentations: Penina’s Picks

Chapter 3: Competent — Upgrading Your Tech IQ with an iPad!

  • The Importance of iOS Apps
  • iPad Basics: Where to Start
  • Setting Up and Organizing Apps into Folders
  • Recommended PDF and Documentation Apps for Your Workflow
  • Organizational/Documentation iOS Apps Rubric for Entrepreneurs
  • How to Streamline Email on Your iPad
  • Internet and iPad Use — Surf Smart
  • A Picture Paints a Thousand Words: How Entrepreneurs Should Use Photos
  • Websites to Help You Increase Your Tech IQ with an iPad
  • Reading List to Help You Increase Your Tech IQ with an iPad

Chapter 4: Entrepreneurship — Nuts & Bolts

  • FYI: Entrepreneurship Is Not Just a Male Domain!
  • Successful Entrepreneurship 101: In a Nutshell
  • The Power of a Mentor: Where to Find One, How to Keep One, and When to Discard One
  • The Pitfalls of Perfectionism
  • Online Resources for Entrepreneurs
  • Reading List for Entrepreneurs

Chapter 5: Final Words on the NICE Philosophy

  • How to Think Like an Entrepreneur vs. a Business Owner
  • Conclusion

Appendix A: Online Resources for Entrepreneurs
Appendix B: Reading List for Entrepreneurs
About the Author


The Power of a Theme Song: Inspiring Yourself and Others


Since ancient times, music has been an important communication tool. It conveys messages without words and transports people to their pasts with just sound. Music can be a powerful motivator when tapping into your psyche or when trying to inspire others to change or implement something new….

My philosophy on the power of music can be applied to entrepreneurship as follows:

  1. Feelings can be experienced on different levels simultaneously, like a collage of various materials, or like different instruments multilayered in a song. Music helps you develop multiple intelligences and weave mosaic tapestries of past memories, both of which are needed when problem solving as an entrepreneur.
  2. Feelings can vary in intensity, like a brushstroke on canvas, or like changing tempos in a song. Teamwork ebbs and flows in a similar fashion. A good entrepreneur knows when to be a lone wolf and when to join the pack.
  3. Feelings can be expressed in a diverse manner, like different colors of the rainbow, a solo versus a duet, or a lone bagpipe versus a trio of violins. I especially like to use “different shades in the rainbow” or “various instruments in the orchestra” analogies when assigning specific tasks to people doing a project as a team or when I’m mentoring others.
  4. Feelings can be individualized and interpreted, like any good painting or musical composition. Echoes of heard music help a good entrepreneur to be more creative, develop self-concept, and be more intuitive when trying to accommodate the viewpoint of the other parties involved in the business venture.
  5. Feelings can be expressed verbally and nonverbally through body language. Music facilitates your self-regulation. Music facilitates emotional attunement through engaging your brain’s ability to perceive the tempo of feelings. Being an entrepreneur can be quite stressful, and having an outlet is important. Relaxing music can actually alleviate stress by helping to relax tense shoulders and smooth out frowning, tight facial muscles.
  6. Feelings are time sensitive, like music, which is all about the performance of time-sequenced movements — rhythm. Music facilitates your motoric tempo, your body rhythm and timing, thereby fostering better body awareness — the awareness of an internal body clock. This awareness can help with your ability to engage in time-sensitive discussions with others (such as discussions about a raise) and to respect personal boundaries (physical and mental) more appropriately in the workplace. It can help foster emotional resonance and engagement with others.

Music is thus one of the key manners in which human beings express feelings, develop and share memories, and build bonds — music increases emotional attunement. What does this mean for an entrepreneur? It means that using music for your pitch and your presentations can bond you emotionally with others through shared memories or shared feelings. It can make a person decide to help your cause, follow your leadership, or purchase your service or product. It can change mood, transcend place, and bridge time.

I recall seeing James Cameron’s Avatar in 3D in an iMax theatre in Manhattan in December 2009. The movie theatre was packed with people, yet for over three hours strangers sat quietly transfixed. Parents, teens, fanboys, girls on dates, young children, older adults, blasé New Yorkers, and sci-fi movie lovers alike sat together in silence. We were riveted by the story and the special effects unfolding onscreen. We were rendered silent watching a unique film that was accompanied by an exquisite soundtrack by the indescribable James Horner (the soundtrack earned him an Oscar nomination, and he received the Max Steiner Award for Music in October 2013). Many of us will forever remember his haunting music, not just the movie’s plot. Many of us can recall how the entire theatre was filled with cacophonous clapping and whistles at the end of the movie.

I have shared this experience with many people in my seminars, who also recall how almost everyone, in unison, surged to their feet and applauded at the end. Why? Would the actors or James Cameron know? Were they waiting in the wings, like on Broadway, to come out and take a bow? No, but we did it anyway. Why? Because we were all emotionally attuned to each other. We were strangers in sync with each other because we had all just shared a moment.

That’s what emotional attunement is all about. It’s the shared emotional reaction to the feelings of those around us and/or a reaction to an environmental trigger. Emotional attunement is like a sixth sense about what resonates with people. The best entrepreneurs either have this skill to begin with or hone it over time with practice. For interviews and sales pitches, cover letters and project proposals, as an effective entrepreneur you need to:

  • Psych yourself up to complete your tasks and emote about your service or product and passionately inspire others to get on board your train.
  • Gauge the emotional temperature of those in the room and try to establish a focal point, hopefully your pitch, which will emotionally resonate with the audience long after it’s over.

How do you accomplish both? By channeling your inner musician and having a theme song playlist (yes, more than one song) for yourself, for your pitch, and for getting work done.

For those who remember the ground-breaking television show Ally McBeal (which I found to be funny, brilliant, and quite insightful about the human condition), you may recall that Ally (a rather neurotic but lovable lawyer played whimsically by Calista Flockhart) was told to have a theme song for herself. She was to sing or hum it before conducting trials in court and during difficult moments or periods in her life. Critics of the show lambasted Ally’s rich inner life and her fantasy theme songs (remember the dancing baby?), which sometimes included entire productions and orchestras. Kind of like another later TV show that featured a male lawyer, Eli Stone, played with panache by Johnny Miller (which I also watched and enjoyed). In education we frequently tell children to “sing it to remember it,” “sing away the blues,” or “sing together to break the ice.”

It’s no wonder that music-themed television shows such as American Idol, Glee, and The Voice are very popular. It’s no wonder that there are so many radio stations on the air. It’s easier than ever to have your own inner anthem, even a playlist full of them for various occasions, thanks to the ever-growing popularity of the iPhone and iPod or built-in music players on other smartphones. There are also streaming, Internet-based music services like Pandora, Songza, Spotify, Rdio, and now Apple iRadio. I keep my SoundHound iOS App turned on in my iPhone whenever I’m driving my car. I never know when a song will come on the radio that will inspire me, which means that it should be added to my playlist for future reference when I’m working on or delivering a pitch.

I use these theme songs, these personal anthems, in different ways and at different times depending on my sales pitch, personal mood, and familiarity with my audience. My experiences in both education and on the lecture circuit have taught me to not underestimate the power of music. It can be used to promote a specific collective feeling, invoke a shared memory, or help me share a moment with my students, colleagues, and audiences. Try it and you’ll see what I mean.

Penina’s Pointers

Tips for Choosing Theme Songs Wisely

  1. Make a list of catchy show tunes and television themes you remember fondly from childhood or from your iTunes library. You can also search Bing, Yahoo!, or Google online or visit this gem of a website,
  2. Choose several tunes as possible personal theme songs. Your personal anthem should be a song with words that are meaningful to you, should help you remember a wonderful memory, and should have an upbeat tempo to actually get you moving and creative so you can commit to being in work mode as needed.
  3. Create a digital folder somewhere (iTunes playlist, desktop computer, Dropbox, SugarSync, Amazon cloud drive, etc.) and name it Personal Anthem or Music for Meetings and store the MP3 files inside. As a safeguard, I recommend creating a folder inside your e-mail account and e-mailing yourself the files as a backup.
  4. Create a playlist of catchy tunes, with lyrics appropriate for business settings and songs containing keywords you want for your actual pitch or slideshow. You can also use instrumental music as background or to evoke feelings and a specific response. I do it for most of my YouTube videos. Create a digital folder and back those up too.
  5. Get a Google Alerts notification, in addition to doing a monthly search on your own, for new websites that compile databases of songs, genres, music clips, etc. Bookmark those sites for future reference, whether for yourself or for a future presentation.
  6. Voila! You have just compiled the soundtrack to your life — your inner life, your work life, and, I hope, your inspired and inspiring life. You deserve an Oscar or a treat of your choice for your arrangement. Best of all, you can always change it and win one again.

Excerpted from The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur by Penina Rybak. Copyright ©2014 by Penina Rybak. Published by Maven House Press, Palmyra, VA. Used with permission. All rights reserved.

Praise for The NICE Reboot

Whether you’re driven by necessity or opportunity, The NICE Reboot offers the perfect combination of information and inspiration to put you on the path to entrepreneurial success. Penina Rybak takes the mystery out of business startup. Follow her simple formula: Creativity + Passion + Timing = Entrepreneurial Success and you’ll unlock the secrets of achieving your dreams of business ownership.
RIEVA LESONSKY, Founder/CEO of GrowBiz Media

Penina Rybak is a passionate, thoughtful advocate for women’s entrepreneurship. She has a deep understanding of the tools, resources and models which will help women to launch viable businesses, which is critical to the future success of our economy.
PAMELA SLIM, business coach and bestselling author of Body of Work and Escape from Cubicle Nation

Penina Rybak has given me a gift. I so enjoyed her writing – it flows. I found the tips and strategies extremely helpful; and having all the links to such great resources saves a lot of time and effort. This is a must read for anyone needing to take stock of one’s life personally and professionally. Penina is sharing what she herself has found to be a model to reboot your life and find your own entrepreneurial spirit.
ROBYN STRATTON-BERKESSEL, positivity strategist, TEDx speaker, and author of Appreciative Inquiry for Collaborative Solutions

I enjoyed reading the book and got great ideas from it! Penina’s writing is beautiful and inspirational! She not only tells us how to be successful but how to make the world a better place while feeling complete as a person. Her insightful knowledge of social media and new technology is both refreshing and energizing. I love the way she encourages us to think outside the box and grow. She also uses history and current culture to teach us how to best serve our community and relate in a “NICE” humanitarian way. This is an entertaining read peppered with movie reviews and words of wisdom.

The NICE Reboot does a great job of motivating and mentoring a large and growing group of entrepreneurs — women! I do believe that women have the edge, with their high emotional IQ, to create the “new business culture” that every worker wants — better role definitions, more effective and productive leadership, and better work-life balance. I like Penina’s idea of convincing them to reboot, if necessary, to achieve that potential.
MARTY ZWILLING, Founder & CEO of Startup Professionals, Inc.

The NICE Reboot provides LOTS of information for the wannabe entrepreneur.
GERI STENGEL, President of Ventureneer and Stengel Solutions

The NICE Reboot is a non-technical, refreshing, and smart guidebook that talks “human,” and therein lies its beauty. It’s a very well written book, rich with resources and practical, clear instructions and advice. I liked the way the book tackles today’s most pressing issues in the startup arena. I also really like the “Penina’s Pointers” section in each chapter. I have been teaching entrepreneurship for years and I still learned new things and was pleasantly surprised! I was also impressed by the seamlessness with which Penina both teaches us and inspires us, especially through her stories and some great quotes at the start of each chapter. I highly recommend reading this and rebooting, so that you too can learn more and become more too!
ROGER KUPERWAYS, Ph.D., Professor of Entrepreneurship at New York University

Every once in a while, a book come along that offers a valuable new perspective on a long-standing issue or problem. For entrepreneurs, or would-be entrepreneurs, this is the book! Following Penina Rybak’s inspiration and techniques, you will be better able to scratch that entrepreneurial itch, develop new products and services, and thereby enhance the well-being of society, all while developing valuable employment opportunities for others. What a personal legacy! I highly recommend that you add this volume to your personal library, whether in e-book or paperback format. It is a tool that you will go back to again and again for inspiration, guidance and reference.
DAN O’SHEA, Tech Startup Prophet

The best part of Penina Rybak’s book, The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur, aren’t the hundreds of helpful hints, strategies, and resources. It’s Rybak’s passion that compels me to read further. There are plenty of women writers, supporting women in business. However, Rybak has a unique, and rare passion for helping women succeed. Instead of suggesting women play by traditional entrepreneurial rules, Rybak sets out a clear path that allows women to create their own success by leveraging what they do best. She doesn’t try to change women, but supports their existing gifts. A must-read for any woman entrepreneur who doesn’t want to change who she is, or what she stands for, in order to become successful.
LIESHA PETROVICH, Micro Business Essentials

The NICE Reboot is a must read for anyone who is or who wants to become an entrepreneur. The book is very well written and organized. And, although the book is written for the female entrepreneur, I believe the author’s advice is relevant to men as well. The book includes many helpful links and discusses the inner mindset of being a business owner which often what makes or breaks many entrepreneurs – male and female. The book also serves as a very good resource for getting more clients, upgrading your technological IQ, effective storytelling, and operating a business. I was very impressed with the amount of resources and “quotes to ponder” which sparked my creative side.
ALAN STAROST, Principal, Dialstar Marketing Solutions

Starting out in entrepreneur-hood can be daunting and overwhelming and this book is a great tool to have by your side! Penina breaks things down concisely and wonderfully! You don’t want to miss this jewel if you are a female entrepreneur!
PAULA G. ROSARIO, Owner of SPARK Leadership

If you are at a professional crossroads in your life, this is where you start. But wait! There’s more! Penina packs in lots of great resources to dive deeper in the areas you want to explore even more. It will challenge you and inspire you. So whether you want to completely reinvent your professional life or just fine tune it, this is the book for you. Now go forth and be NICE!

This sensible, clearly written book is ostensibly for women who want to become better entrepreneurs. But men can learn a lot from it too. The information imparted is mostly practical, with ideas, for example, about how to approach clients or make a presentation or make better use of your iPad — though there is fun to be had in sections like to the one on how to choose a personal theme song. The book is meant to be useful, but there is plenty of humor to balance the advice.

Everything you need to know about starting a business, as well as an intro to the technology needed. Plenty of resources available in every chapter for everything you need to know. I liked that she had marked which apps were free and which were for $$. As an experienced business owner, there was much I gained from reading this book.