Energize Your Readers

I wrote a white paper a while ago entitle Social Media Content: 10 Ways to Engergize Your Thought Leadership Conversation, and just realized that much of what I said about social media applies to books as well. I said that a key to success in being seen as a thought leader is to make sure […]

What Should You Write About?

The key to success in publishing a book is to provide true value to your reader. Your book can’t simply be marketing fluff or a repeat of ideas that already pervade the marketplace. You need to tell a compelling story that offers your reader insight into the problems they’re facing. Present a new way of […]

Think Better: 10 Books to Help You

No problem can withstand the assault of sustained thinking. — Voltaire It may be obvious, but I’ll say it anyway: One of the first things you need to do before you write your book is think. Now most of us think on occasion, but for you to position yourself as a thought leader, you have […]

Thought Leadership Goals

What is a Thought Leader?

I read a nice blog post today about what it is to be a thought leader by Rayanne Thorn that you should read. She says, “We hear about thought leaders, we refer to them, we listen to them, we engage with them, we quote them, we ask them to speak at conferences and we often […]

Righting Writing Wrongs

The following 10 errors in grammar and style bug me. When I’m reading books and come across one of these, I stop reading. And I wonder why a “thought leader” is making this kind of mistake. I’ll continue to read, usually, but I’m now questioning the credibility of the author. There’s no excuse for making […]