For release March 4, 2014
Contact: Jim Pennypacker

Strategies for Becoming a Better Female Entrepreneur Revealed in The NICE Reboot, a New Book by Penina Rybak

Women thinking about starting their own businesses, new entrepreneurs, and even seasoned entrepreneurs will discover new ways to improve their business and technology IQs.

PALMYRA, Va. (March 4, 2014) — Lack of confidence and fear of failure often hold women back from being entrepreneurs according to research by the Global Entrepreneurship Research Association. In her just released book, The NICE Reboot, entrepreneur, consultant, and speaker Penina Rybak offers female entrepreneurs the antidote. She helps them overcome their fear of the unknown and start their own endeavors to grow, change, and soar.

The NICE Reboot is a guide for female entrepreneurs who are looking for practical help, who need to keep up with business trends, and who want to be more tech-savvy. Entrepreneurs who are also trying to juggle work, family, personal growth, and satisfaction with their lives. Rybak inspires readers to become confident, practical, well-rounded, humane, and balanced entrepreneurs.

Rybak sums up this spirit of entrepreneurism with the acronym NICE. It stands for Nice, Informed, Competent, Entrepreneurial. The NICE Reboot provides female entrepreneurs with inspiration and practical strategies on how to be NICE:

  • Nice – how to get started in business, developing an appropriate skillset and mindset that will steer their mission and business plans to build businesses that will be successful and leave a legacy
  • Informed – how to leverage humor, music, visuals, and storytelling in developing their marketing hooks to get customers
  • Competent – how to upgrade their technology IQs by using an iPad to help forge a path to create innovative services and products
  • Entrepreneurial – how to look for patterns to help them enhance their creative input, use public forums and social media to spread the word about their mission, and time the trajectory of their mission, understanding when to bootstrap, when to seek capital, when to trust their gut, when to find a mentor.

“Whether you’re driven by necessity or opportunity, The NICE Reboot offers the perfect combination of information and inspiration to put you on the path to entrepreneurial success,” says Rieva Lesonsky, Founder/CEO of GrowBiz Media. “Penina Rybak takes the mystery out of business startup. Follow her simple formula: Creativity + Passion + Timing = Entrepreneurial Success and you’ll unlock the secrets of achieving your dreams of business ownership.”

An entertaining read, the book is peppered with psychological concepts, movie reviews and words of wisdom that encourage entrepreneurs to think outside the box and grow. And with hyperlinks to more than 500 resources and an extensive reading list for entrepreneurs the book is a blueprint of best practices to help women orchestrate change to make a difference.

About the Author

Penina Rybak is the CEO of Socially Speaking LLC, a boutique educational technology consulting firm. In addition to being a startup entrepreneur, Rybak is a licensed and practicing pediatric speech-language pathologist specializing in the treatment of autism and an Apple technology expert and iPad evangelist. She is also the director of The NICE Initiative for Female Entrepreneurship, whose mission is to promote women founders and startup endeavors and bridge the gap between readiness to learn and actual performance.

About Maven House Press

Maven House publishes business books that illuminate paths to greatness, including books on small business, entrepreneurship, strategy and planning, innovation and creativity, marketing and social media, management and leadership, sustainable/green business, project management, and nonprofit management. For more information visit